Meet Pio's founders: Magne Hatteland and Simen Aarseth. Together, they bring decades of industry experience to the leadership team. Magne has spent over 10 years selling, marketing, and meeting with AutoStore™ customers around the world, and Simen brings vast experience in product development and brand strategy.

They were tasked to identify AutoStore's next big move, and after thorough research, the idea for Pio was hatched.

From its inception, Pio was designed to be a bastion for smaller brands that want to remain independent further into their growth cycle, at a point where brands historically struggle to keep costs down or meet customer expectations.

In Magne's words: "We believe in diversity and the full range of human expression. We want to see a thousand of different ways of making a product."

With true appreciation for technology, culture, and the bold spirit of entrepreneurs, Magne and Simen created Pio to make a true difference for independent brands. Achieving this mission not only sparks new possibilities for independent brands to grow, but ultimately supports more freedom of choice for consumers by allowing diverse brands to thrive in an increasingly competitive world.